by Brian Cardinale | Feb 28, 2016 | Social Media Marketing
Why Are Check Ins Important? There is no denying that Facebook check ins are an amazing way to promote your business online. When a customer checks in on Facebook at your business, it is predominately displayed to most if not all that user’s friends. The average adult Facebook user has an average of 338 friends. This makes one user’s “check in” an extremely powerful stimulant for many organic social media impressions. This is in contrast to the Facebook “like”, which, although important, is fairly static. You can only get “one” like from a customer, but you can get many “check ins”. The question remains, how do we get more people to check into our business? 1. Remind Your Customers According to Pew Research Center, 64% of Americans own a smart phone. This means the majority of your customers are already armed with the tool they need to check in to your physical location. What they may lack though is motivation. A simple sign or poster with a reminder may encourage some users to pull out their smart phone, find your location on Facebook, and then click the check in button. However, unless the user is already an avid user of “checking in” or your business is novel enough that the user wants to share it with their friends, there is little incentive for average user to go through the effort. 2. Reward Your Customers Good behavior should be rewarded and nothing talks like money or the feeling of saving money. Facebook has banned rewarding users for “likes”, however “check ins” are still fair game, so take advantage of it! Reward your customers with a...
